Ethical/Legal Context
Effectiveness of an ethics/compliance program
depends in large part upon how effectively the organization
deals with the ethical/legal context in which it operates.
An organization not actively considering its context-and
adept at managing change within it-is unlikely to be able
to design, implement, and maintain an effective ethics/compliance
program.
Moreover, research and experience demonstrate
that an effective ethics/compliance program is congruent
with, or "fits," the culture of the organization.
This organizational culture is a product, in part, of the
ethical/legal context or environment of the organization
itself: the demographics and laws of the nations in which
it practices, the cultures of its stakeholders, the nature
of its industries, and many other factors. This context
can be expressed in terms of the pressures the organization
faces: threats, opportunities, demands, restraints, and
uncertainties.
Also placed in the context of the organization
is its history and strategies: its key events, responses
to crises, leaders, formal purpose and values, myths and
stories, and rituals.
Organizational Climate/Culture
The principal predictor of an effective
ethics/compliance program is the climate/culture of the
organization itself. Climate/culture is a function of the
ethical/legal environment of the organization, its formal
structures and systems, the informal arrangements through
which work gets done, and the congruency or "fit"
between them. Some factors are more or less measurable;
others are not. For an organization, we have found it helpful
to organize both qualitative and quantitative data into
five "characteristics" of a highly-effective organization
and other, more generic influential factors.
Essential characteristics of organizations
and communities
- Extent to which leaders and members alike embrace the
organization's core purpose and values, and are adept
at preserving them while stimulating progress.
- Extent to which leaders and members hold themselves
responsible-and others accountable-to high standards
- Extent to which leaders encourage members-and members
welcome/accept the opportunity-to participate in organizational/community
affairs,
- Extent to which leaders and members have the knowledge
they need, when they need it
- Extent to which conflict and mistakes made in good faith
are seen as opportunities for learning and growth
Measurable influential factors of organizational climate/culture
- Perceiving that leadership cares about ethics/values
as much as the bottom line
- Openly talking about ethics and values
- Using values in decision-making
- Feeling treated fairly
- Feeling pressure to compromise values
- Believing ethical behavior is rewarded
- Believing unethical behavior punished
Program Orientation
Management's motivation in designing and implementing the
program is an important predictor of program effectiveness.
It is helpful to think of management's motivation for a
program as being of four broad, nonexclusive types: values-based,
rules-based, external stakeholder based, and protecting
top management. Research and experience demonstrate that
values-based programs tend to be more effective though,
depending upon the ethical/legal context of the organization,
including rules and the aspects of rules-based programs
may also be valuable.
Formal Program Characteristics
In the 1996 In
re Caremark opinion (C. A. 13670), the Delaware
Chancery Court signaled that members of an organization's
board of directors had a duty to establish programs to prevent
and detect wrongdoing. The Court held that "A director's
obligation includes a duty to attempt in good faith to assure
that a corporate information and reporting system . . .
exists and that failure to do so under some circumstances
may . . . render a director liable for losses caused by
noncompliance with applicable legal standards."
The most obvious component of an effective ethics/compliance
program is its organizational structures and systems. Research
and experience suggests, however, that while necessary,
these formal characteristics are not sufficient. Indeed,
this is the least significant of the six components of the
framework we employ here.
In the current legal context of organizations in the United
States, the accepted minimum structures and systems
of effective compliance programs are defined by the Federal
Sentencing Guidelines for Organizations (FSGO) promulgated
in 1991 by the United States Sentencing Commission, the
FSGO expressly apply to labor unions. Though the FSGO are
voluntary, they have come to set the de facto minimum standards
for compliance programs. Under the FSGO, industry
standards and government laws and regulations augment these
minimums.
The best developed program, and the one most closely approximating
the fiduciary relationships many organizations owe stakeholders,
are the procurement regulations governing Defense Department
contractors. Defense Federal Acquisition Regulations Supplement
(DFARS) 203.70 sets Department of Defense requirements for
an effective ethics/compliance program. The Defense
Industry Initiative on Business Ethics and Conduct (DII),
which predates the FSGO, sets emerging industry requirements,
which include annual ethics training for all employees,
attendance at Best Practices Forums, accountability to the
public, and filing an annual 18-question certification of
compliance.
The Department of Health and Human
Services first established a model compliance plan in
1997, and has published additional plans approximately every
six months since for the entities it regulates.
The Department of Justice, in its 1999 Guidance on Prosecutions
of Corporations, refused to set forth standards to follow
in determining whether organization had an effective compliance
program, but directed prosecutors to consider the existence
and adequacy of the organization's program. The guidance
refers prosecutors to the FSGO for more detailed treatment.
Organizations such as the Ethics
Officer Association and the Ethics
Resource Center research, develop and disseminate best
practices.
Federal Sentencing Guidelines for
Organizations
- Established compliance standards and procedures
- High-level personnel responsible for compliance
- Due diligence in personnel assignment in high-risk areas
- Communication of the standards and procedures through
dissemination or training
- Monitoring and auditing of the organization's activities,
and a mechanism for employees and other agents to report
wrongdoing without fear of retribution
- Enforcement of standards through appropriate mechanisms,
including discipline of those failing to detect the offense
- Responding appropriately and to prevent further similar
offenses, which includes modifying the program itself
The organization must also follow developing governmental
and industry standards and self-disclose to the appropriate
governmental agencies when misconduct occurs.
Best practices
Reason and experience are employed to determine what structures
and systems, practices and protocols should be employed
to create effective ethics and compliance programs. Research
and experience over the last 15 years suggests that the
primary best practice is to design a Corporate Responsibility Program that
goes beyond mere compliance.
Our experience suggests that, with few exceptions, an effective
program embraces aspects of the five primary approaches
to organizational ethics:
- An organizational integrity approach, which
advocates a morally correct environment.
- A human resource approach, which advocates organizational
ethics as a means to the fullest development of human
resources.
- A loss prevention approach, which advocates organizational
ethics as a deterrent to wrongdoing.
- A legal compliance approach, which advocates organizational
ethics as a means to satisfying legal requirements.
- A social responsibility approach, which advocates organizational
ethics as an integral approach to regulating operations
so as to be consistent with the organization's responsibilities
to society.
Beyond the design of the program itself, best practices
have emerged as means to achieve program objectives. A short
list of such best practices includes such diverse topics
as:
- The optimal format/content of ethics/compliance
codes
- The experience base/reporting relationships of the ethics/compliance
officer;
- Centralization versus decentralization of the ethics/compliance
offices;
- Composition of ethics/compliance councils;
- Processing and styling of systems to seek advice and
report misconduct, especially promises of confidentiality;
- Ethics training, education, and development; and
- Assessment techniques
Program Follow-through
More important than formal program characteristics
is employee perception of management's follow-through. Management's
adherence to the FSG requirements 6 and 7 above regarding
enforcement standards, consistency of discipline, and appropriate
responses to prevent similar offenses are critical in shaping
those perceptions. The FSG and DFARS also require self-disclosure
of wrongdoing and cooperation with appropriate government
agencies.
Reason and experience suggest that management
must also be perceived to be working to detect wrongdoing,
follow-up on reports made by employees and other agents,
and have consistent policies and actions. Key here are stakeholder
perceptions about management's follow-through rather than
the actual efforts themselves. Also significant are stakeholder
perceptions that management avoids applying a double standard
in following-through on its own program.
Ethics/compliance Program
Outcomes
Finally, an ethics/compliance program can
be tested for effectiveness by looking at eight elements
of stakeholder activity. These more
or less measurable elements are:
- Observing misconduct
- Recognizing/awareness of ethical issues
- Ok to deliver bad news
- Looking for ethics/compliance advice
- Reporting ethics/compliance violations
- Feeling satisfied with/committed to the organization
- Believing that the ethics/compliance program contributes
to better decision making
- Satisfying external stakeholders
This basic approach was suggested by Trevino et al., California
Management Review. Reprints available. It has been substantially
modified, however, to include the component of "context,"
and the analysis of organizational culture is substantially
different. In our practice of assessing Corporate Responsibility Programs,
the relationship between measurable organizational conditions
and program outcomes is often employed for diagnostic purposes.
Copyright 1999 Kenneth W. Johnson
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